Post-Click Automation

Post-Click Automation™

Post-click automation (PCA) is the category of marketing technology that enables marketers to maximize advertising conversions by automating the post-click stage in the advertising funnel.

What is Post-Click Automation?

It’s like Marketing Automation but instead of sending unique emails to your various email lists based on behavior, PCA makes it possible to deliver a unique post-click landing page experience to all of your ad groups and audiences.

Let’s break it down. There are four main components to PCA:

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1. Ad Mapping

Achieve scalable post-click personalization by automating the visualization and ad mapping of your ads to relevant post-click experiences.

Contextually visualize your advertising campaigns, determine how many personalized page experiences you need, and intuitively connect your ads to relevant experiences.

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2. Scalable Creation

Create on-brand post-click landing pages at scale with reusable page blocks that you can update globally, or with expert-designed, use-case based templates.

Our customers have improved their speed and efficiency by 5x or more while using fewer resources, allowing them to scale their campaigns and decrease costs.

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3. Personalization

Delight visitors with 1:1 ad-to-page personalization. Dynamically deliver relevant post-click landing page experiences to every ad and audience to increase conversions.

By sending ads to personalized post-click pages, customers have seen 58% higher conversion rates than sending ads to their homepage.

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4. Optimization

With a powerful post-click platform, you can precisely measure visitor behavior with heatmaps and A/B testing, then use these insights to improve page performance and optimize for conversions.

Our customers have increased conversions by 20% using optimization features like A/B testing.

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Why PCA Is Necessary

96% of ads don’t convert because marketers are sending targeted ads to generic landing pages, creating a disjointed customer experience.

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Why is this happening?

It’s easy to create, test, and optimize hundreds of targeted and granular ads quickly, but it’s difficult to do the same for personalized post-click landing pages.

This lack of post-click personalization results in low conversion rates.

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How Instapage Helps

Instapage automates the post-click stage of the advertising funnel so that you can scale 1:1 ad-to-page personalization for higher conversions. Our customers enjoy an average conversion rate of 16%—4x higher than the industry average.

Case Studies

Case Studies

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Webinars

Webinars

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Blog

Blog

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Podcasts

Podcasts

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Turn More Ad Clicks into Conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.

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