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Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…
Most people don’t go out shopping just to shop. They typically have a product in mind with intent to buy. So when…
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…
Learn how to reach your conversion goals faster with Yon Xiao, Instapage’s Director of Product, by contextually…VIEW NOW
During tough times, you may have less to spend on digital advertising campaigns. But, you can still generate more…WATCH NOW
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Paul Uhlir is a co-founder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions…SEE THE FULL STORY
Rand Fishkin is the founder and former CEO of Moz, a SaaS company based in Seattle and the world’s most popular…SEE THE FULL STORY
Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and…SEE THE FULL STORY
Tyson Quick, founder and CEO of Instapage, shares his stories and inspiration as a lifelong marketer who has dedicated his…SEE THE FULL STORY
Discover the 4 pillars of PCA, why PCA is a new category of technology, how automation amplifies your advertising…READ MORE
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The most complete guide you will find for all digital advertising formats. Ad specs, targeting & examples all included.READ MORE
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Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads compare to Google AdWords.
Learn what search engine marketing (SEM) is, why it’s important, and how it has changed over time.
Discover what PPC marketing is, and how you can run PPC campaigns to get brand exposure and promote multiple offers.