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Marketing Resolutions: How to Boost 2024 ROI With Personalization

Marketing Resolutions: How to Boost 2024 ROI With Personalization

Eager to shape up your marketing strategy in the new year? Leave outdated personas and tired campaigns in 2023, and make…

Trend Report: What Marketers Need to Know Before Q3

Trend Report: What Marketers Need to Know Before Q3

Is your marketing engine ready for the second half of 2023? As we approach Q3, it is crucial for marketers to identify and…

Google Optimize is  Sunsetting–What Now?

Google Optimize is Sunsetting–What Now?

It’s really happening–Google Optimize is going away. So what does this mean for your current testing workflows? Are testing…

How Marketers Should  be Leveraging AI

How Marketers Should be Leveraging AI

AI tools for marketing keep popping up with a range of uses–copywriting, A/B testing, image creation, and more. It can be…

How to Solve the Landing Page Problem in Paid Search With a Little Help from…

How to Solve the Landing Page Problem in Paid Search With a Little Help from…

Houston, we have a Landing Page Problem: Google has automated much of paid search, but among the places left untouched are…

How to Optimize Landing Pages for Your Marketing Mix

How to Optimize Landing Pages for Your Marketing Mix

Marketers work across multiple promotional channels within their marketing campaigns to communicate their message or call…

Why Growth Marketing is Critical in 2023

Why Growth Marketing is Critical in 2023

Growth Marketing is now a top priority in many organizations–and for good reason. With limited budgets in 2023,…

3 Steps to Better ROAS

3 Steps to Better ROAS

In today’s competitive ad market, reaching your target audience is anything but cheap. In 2023, it will be critical for…

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